SPiCE East Asia 2026

What Makes This Event Worth Watching

SPiCE East Asia 2026 sits at the intersection of iGaming, integrated resorts, fintech, and tourism. The summit highlights how Vietnam’s integrated resorts and entertainment-led developments support the country’s broader tourism ambitions, including streamlined e-visa processes and AI-powered personalised marketing initiatives. The programme features best-practice marketing strategies, regional regulatory updates, and investment-focused discussions across online casino, sports betting, and resort development.

With an agenda built around hot topics and contributions from local and international experts, the event provides performance marketers and affiliates with a clear view of acquisition, retention, and monetisation opportunities in East Asia.

Key thematic areas include:

• Online gaming, sports betting, and integrated resort growth in Vietnam and East Asia
• Regulatory frameworks, licensing discussions, and responsible gaming policy
• AI-driven personalised marketing and customer engagement strategies
• Payment solutions and compliance tools for regional iGaming operations
• Cross-border tourism, entertainment, and investment trends linked to major resort projects

Who Should Attend

The audience profile at SPiCE East Asia is highly targeted, with 90% of attendees described as decision-makers and all tickets sold as paid-entry passes. Operators, suppliers, affiliates, payment providers, regulators, and investors from more than four continents typically participate, creating a concentrated environment for serious business conversations. For affiliate and performance marketing teams, this offers direct access to the brands and leaders shaping the Asia-facing gaming market.

Roles and organisations that gain particular value include:

• iGaming operators and online casino brands seeking regional partnerships and market entry
• Sports betting platforms and integrated resort developers evaluating East Asian growth
• Affiliates and performance marketing agencies focused on new acquisition and retention channels
• Payment, fintech, and compliance solution providers supporting iGaming transactions and risk controls
• Regulators, policymakers, and legal advisers working on domestic gaming and licensing frameworks
• Investors, venture capital firms, and hospitality groups exploring entertainment-led tourism projects
• Marketing, CRM, and growth leaders implementing AI and data-driven player engagement strategies

Networking and Business Value

SPiCE East Asia 2026 is structured to maximise networking and high-level deal flow. The programme opens on Wednesday, 24 June 2026, with the Official SP'iCE Breaker Welcoming Evening from 17:30 to 21:30, giving delegates an early opportunity to meet C-level leaders and key stakeholders in a relaxed setting. Conference and expo sessions run on Thursday, 25 June, and Friday, 26 June, with registration and morning refreshments followed by full-day content and exhibitor interactions.

Sponsorship and exhibition options are promoted as a way to secure one-on-one discussions with clients in both formal and informal environments, enhancing brand visibility and lead generation.

For affiliates and performance marketers, the value lies in:

• Direct access to operators and suppliers actively investing in player acquisition and retention
• Insightful sessions on AI marketing, personalised communications, and omnichannel engagement
• Meetings with payment and fintech partners focused on frictionless, compliant transactions
• Exposure to integrated resort projects, hospitality brands, and tourism initiatives tied to gaming
• A filtered audience of C-level attendees, increasing the quality of conversations and potential deals

How to Prepare Before You Go

The event is conducted in English and set to ICT timezone, with a business casual dress code, which suits both corporate and agency-side attendees. Delegates can choose from three ticket tiers: Standard Delegate Pass, Premium Delegate Pass, and VIP Delegate Pass, each offering different levels of access and brand exposure. Standard provides a two-day pass for the conference and expo on 25–26 June with lunch and coffee breaks.

Premium extends to three days, adding the SP'iCE Breaker Welcoming Evening and brand exposure via logo placement in event mailers. VIP includes the same three-day access plus optional branded roll-up banner placement, enhanced logo exposure, VIP badge status, and VIP seating in conference sessions.

Practical preparation points include:

• Booking the appropriate delegate pass (Standard, Premium, or VIP) based on networking and branding priorities
• Scheduling meetings with operators, suppliers, affiliates, and payments partners during conference and expo hours
• Coordinating visa arrangements through the official travel consultancy partner if required
• Planning accommodation, either at Mai House Saigon Hotel or nearby alternatives such as Novotel Saigon Centre, JW Marriott Hotel & Suites Saigon, and Sofitel Saigon Plaza
• Reviewing the agenda via the official brochure or full agenda request to align session attendance with business goals

Event Details Snapshot

SPiCE East Asia 2026 will be held at Mai House.