ChinaJoy 2026

ChinaJoy 2026, the 23rd edition of the China Digital Entertainment Expo & Conference, adopts the theme 'Level Up With AI' and takes place from July 31 to August 3 at the Shanghai New International Expo Center. Recognized worldwide as a premier annual event, it centers on gaming while encompassing comics, animation, internet film, music, e-literature, e-sports, designer toys, and smart entertainment hardware and software. The expo features BTOC Interactive Entertainment Halls for consumer engagement and BTOB Business Halls for professional networking, alongside specialized zones like CGDC Express Game Play Area for game trials and developer-player interactions. Building on ChinaJoy 2025's success with 410,300 visitors across 135,000 square meters and exhibitors from 37 countries, the 2026 event anticipates even greater participation with over 85% BTOB booth reservation rates already secured. Attendees explore cutting-edge AI integrations, indie games, and industry innovations through exhibitions, conferences like CGDC and CDEC, and high-profile networking opportunities.