EMECEXPO 2026

What Makes This Event Worth Watching

At EMECEXPO 2026, the core focus is on practical digital growth across e-commerce, performance marketing, CRM and retention, retail and omnichannel, and merchant payments and fintech. The official programme highlights more than 180 exhibitors showcasing solutions ranging from e-commerce platforms and marketplaces to logistics partners, martech, retail tech and payment providers. Attendees also gain access to over 100 conferences featuring real case studies, workshops and frameworks aimed at improving acquisition, conversion, payments and customer lifetime value.

The event is co-located with three specialized exhibitions: African Startup Expo for startups and innovation, Private Label World Expo for sourcing and private or white-label products, and Entreprendre Expo for entrepreneurship and business strategy. Together, these shows create a more complete digital ecosystem, multiplying synergies and business opportunities for merchants, agencies, technology vendors and investors looking to scale digital commerce initiatives.

Who Should Attend

The official EMECEXPO 2026 programme is targeted at decision-makers responsible for digital revenue, marketing performance and commerce operations. This includes e-commerce directors and managers seeking to benchmark platforms, logistics and payment solutions while learning new growth strategies and best practices. Digital marketing professionals, such as directors of digital marketing, performance marketers, SEM/SEO managers and analytics leads, attend to discover martech tools, performance tactics and real-world case studies to optimize campaigns and ROI.

Retailers and omnichannel leaders, including heads of e-commerce, omni-channel marketing managers, and customer management and marketing directors, will find unified commerce, POS, loyalty and customer experience solutions to support cross-channel execution. Fintech and payment providers engage with merchants, retailers and SMEs actively looking for checkout, wallets, BNPL, fraud prevention and compliance solutions. Founders and SMEs attend to access practical knowledge, technology partners and networking that support digitalization and expansion.

Networking and Business Value

EMECEXPO 2026 is designed as a business platform to accelerate digital commerce through a combination of solution marketplace, practical learning and targeted connections. On the show floor, attendees can compare and shortlist solutions via live demos and real use cases, making it easier to evaluate e-commerce stacks, performance marketing tools, CRM and automation platforms, retail and omnichannel systems, and merchant payment services.

The event experience incorporates practical workshops with methods, checklists and playbooks, along with networking and B2B meetings to facilitate partnerships and commercial opportunities. Highlights such as the Startup Ecommerce Challenge, EMEC Digital Awards, EMEC TV and business lounges offer additional touchpoints for exposure and relationship-building. For affiliate marketers and performance marketing teams, this environment supports direct contact with advertisers, technology partners and logistics providers relevant to scaling paid and partnership-based acquisition.

How to Prepare Before You Go

The exhibition runs across three days, with official hours from 09:30 to 19:00 on Thursday 3 December, Friday 4 December and Saturday 5 December 2026 at Casablanca International Fair – OFEC. Prospective visitors can obtain passes through the EMECEXPO tickets platform, choosing between a Standard Pass with free exhibition access and paid VIP and VIP Plus passes denominated in Moroccan dirhams.

Each pass type combines exhibition entry with varying access to workshops, conference sessions, VIP lounge, networking areas, priority check-in, and the EMEC CONNECT Gala on 4 December at a five-star hotel.

To make the most of the event, attendees should review the topics list and identify priority tracks across e-commerce and marketplaces, digital marketing and performance, digital growth and retention, retail and omnichannel, and merchant payments and fintech. Planning meetings with exhibitors, sponsors and partners in advance, along with shortlisting key workshops and main stage sessions, will help affiliate and performance marketing teams align on technology, traffic sources and conversion optimization strategies relevant to their growth roadmap.

Event Details Snapshot

Key facts for EMECEXPO 2026 help teams assess fit and logistics:

• Dates: 3–5 December 2026
• Location: Casablanca International Fair – OFEC, Casablanca, Morocco
• Format: International exhibition and conferences focused on e-commerce, digital marketing and digital growth
• Exhibitors: 180+ solutions providers spanning e-commerce, martech, retail tech, fintech and payments
• Content: 100+ conferences, workshops and actionable sessions grounded in case studies and field insights
• Co-located events: African Startup Expo, Private Label World Expo, Entreprendre Expo
• Pass options: Standard (exhibition only), VIP and VIP Plus, with specific benefits and pricing published in Moroccan dirhams on the official tickets page

For affiliate marketers, e-commerce.